The Weight of Possibility
There is a specific kind of heaviness in an empty afternoon. Not the weight of obligation, which is at least familiar, but something lighter and more strange — the weight of everything you could do. Options are not neutral. They cost something to hold. The psychologist Barry Schwartz documented this in what he called the paradox of choice: more options don’t increase satisfaction; they decrease it. The jam study is famous now — twenty-four varieties paralyse, six varieties sell. But what interests me more than the paralysis is the ongoing maintenance cost. Every open option is a door you have to keep standing in front of. You don’t walk through it, but you can’t quite walk away either. ...


